Initially the company was engaged in Publication activities and was publishing two leading Hindi Film Weeklies namely Filmcity and Aar Paar, with a total circulation of approximately 1.05 lakh copies per week.

The company can boast of its own strong pan India Distribution Network. All this thanks to the assistance given by appx 250 Book Sellers and Newspaper Agents and contracts with major distributors namely, M/s A.H. Wheeler & Co.Ltd. and M/s. Higganbothams Ltd. The scenario created a strong push and pull combination resulting in both the magazines being made available and read in every nook and corner of the country.

The company soon realized the potential that the Electronic Media and especially the television segment held. With this realization backed by secondary research reports, the company thought of expanding its operations further into the media industry by entering the genre of television.

The begin with the company started producing and successfully telecasting countdown programmes for years together on various Regional Kendras of Doordarshan such as Lucknow, Bhopal, Patna and Jaipur. The company also purchased Terrestrial Telecast Rights of various Hindi feature films for Doordarshan National Network.

The story does not end with Doordarshan; the company also produced T.V. programmes for various private channels too. A T.V. soap titled 'Kahin Der Na Ho Jaye', directed by a well known veteran director Mr. Lekh Tandon was aired on Sahara One. It had few of the best talent that the television industry has to offer with the names like Kanwaljeet, Sangeeta Ghosh, Pawan Malhotra, Divya Seth, Kitu Gidwani, Mahesh Thakur, Raja Bundela, etc. attached to it.

Another idea was conceived and lavishly directed by Mr. B.P.Singh (of 'Aahat' and 'C.I.D.' fame) and took the shape of an Astrology based programme with Guruji 'Shambhuji', titled 'Kaalchakra'.

The company has also signed many more experienced writers and directors to produce Daily Soaps with different concepts for leading Channel.

After dabbling with entertainment topics, the company found scope in infotainment topic of health. Slowly there has been an evident increased consciousness among people about lifestyle diseases and their cascading repercussions. We have millions of people following Swami Ramdevji Maharaj whose programme is telecasted even on News Channels like Star News, Sahara Rashtriya and India TV, besides Aastha, just for TRPs.

The company draws inspiration from the famous saying "Health is Wealth". Thus the company envisions an effort to integrate Health and Fitness in its total sense encompassing mind, body, beauty and soul.

With this as the thought company gave birth to a new programme titled "WELLNESS LIFE LINE", which has already been approved by Doordarshan and its Regional LPT Kendras such as Mumbai, Bhopal, Patna and many other approvals as well are in pipeline.

In this programme company plans to introduce comprehensive professional and expert advice for various ailments in the fields of medical science and alternate therapies (including Allopathy, Homeopathy, Ayurveda, Yoga, Reiki, Naturopathy, etc) and thus giving the programme a holistic approach. Telecasting on Doordarshan would on other hand give an intensive as well as extensive reach due to its world's largest terrestrial network.

A Health based 24 hours Satellite Channel

Television industry offers a high growth potential with 24% CAGR for next 5 years as projected by FICCI Frames 2006. At the same time if we compare the number of satellite channels that Indian viewers are offered, which is 300 and odd, is far below than what other developed countries have ( USA has approximately 700 satellite channels). The reason for this disparity is the absence of niche channels in the Indian television genre.

In USA there are various themes that the broadcasters cater to which range from cooking to travel to woman to shopping and even to plumbing. On the other hand in India GECs (General Entertainment Channels like Zee TV, Sony TV, Sahara One, Star Plus, etc.) have been prominent. But the times are changing with broadcasters ready to experiment with other theme based channels, i.e., the niche channels as the audience is becoming receptive to such themes and there is a saturation of GECs. Thus Indian television has a long and progressive road to travel and it will as it is the only path available given the growth rate and changing consumer tastes.

Looking at the scope that the niche segment has to offer, Filmcity Media Ltd. plans to launch a Health based 24 hours Satellite Channel. Now the question comes why health? To answer this question one needn't go far, just a look around and one can feel and see the rise in the health consciousness among people.

People are ready to experiment with various concepts like alternate healing, yoga, spas, gym, medical sciences to live a disease free life and also get rid of lifestyle as well as chronic diseases. The business class has responded to this attitudinal change by opening hordes of gym and spas (all of which are packed), marketing health foodstuff (Natura, Sugarfree, etc. which are picked by people) and many alternate healers offering their services. Thus offering a great scope for our theme of health.

The recent implementation of DTH and CAS has come as a boon to the broadcasters especially for the pay channels as the bargaining power of the cable operators reduces. The advent of both will result in increasing revenues for the broadcasters of which a major share until now was taken unofficially by the MSOs (Multi System Operators like Hathway, In Cable Net, etc.) by way of under - reporting.

Another opportunity for our channel would be tapping the promotional budgets of various pharmaceutical companies like Cipla, Pfizer, Ranbaxy, Dr. Reddys, Johnson & Johnson, GlaxoSmithkline, Novartis, Elder Pharma, Wockhardt, Sun Pharma, etc.who do not have any promotional platform. Our channel can prove to be a good promotional platform for these companies through various avenues.

The Company won't just rest with capturing Indian market. Today's scenario demands a global presence and that's precisely what the company aims to do. Within few months of the National Launch of the channel, the next step would be to go Global where the market scope is unlimited.

The opportunities are galore within Indian market as well as outside Indian market for our channel and which is what we want to tap and serve our stakeholders by making the company grow manifold. The launch of the Satellite Channel would just mark the beginning of a journey which is never ending.